SEO & Content Strategy Services for Content & Media Publishers

As an independent SEO & content strategy consultant for content and media publishing companies, I’m flexible in how I work with my clients in terms of deliverables, requirements, and targets.

I adopt a process consultative model to help media and publishing companies strengthen and improve their current efforts, whilst being an additional resource in order to accelerate the desired outcome. This helps with making sure that I can provide tailored solutions and mutually agree on the initiatives needed to succeed and make sure the team can do this on an ongoing basis.

My data informed SEO approach allows me to review a platforms (website/app/mobile e.t.c.) content, technical development and earned media considerations in order to develop a strategic roadmap for content based product/s and provide better SEO direction for your internal teams.

To simplify this, if for example you are a high traffic content publisher and based on what the data is telling you, you believe that you can get more organic search traffic from your old articles, then my engagement could entail to review existing content maintenance processes, identify the priority articles to prune (using data) and then split between the existing team and me, we can go through the process of improving the performance of the articles.

 

Engagement Model

I work with a select handful of clients in order to give you my full focus and integrity in achieving your audience development requirements. In addition:

  • I work on both retainer and project basis; sometimes both and whatever works for you.
  • I provide SEO Roadmaps, project plans, help define KPIs and provide transparent updates and reporting on progress to target, upcoming and complete initiatives.
  • I often work within my client’s’ offices. I find this is very effective in improving my knowledge of my client’s businesses, culture, and common roadblocks.

Note - Anything creative or link building/PR execution focused can be scoped separately as part of my services, but it would be coming from a third party.

 

Areas of Focus

I can work across broadly all SEO & Content Strategy areas, however the most common for media and content publishers can include:

Audience Strategy

Influencer/competitor/site link research, keyword research, content audits, editorial planning (guideline development & more) and persona development in order to build a clear SEO & content strategy roadmap. Read more

Editorial Content Optimization

Keyword mapping, linking analysis and strategy, creative content ideation, evergreen content framework builds, content distribution optimization (Itunes Newsstand, Google Play e.t.c.) and strategy and search content efficiency performance reviews. Read more.

Technical SEO

Not only auditing the website from a technical SEO perspective but looking at mobile/app optimization, international SEO, website migration and relaunches, SERP Analysis, site architecture, log file analysis, Google News, AMP, Facebook Instant. Read more.

Custom SEO & Content Marketing Reporting

Coming soon…

SEO Testing & Training

SEO split testing, content experiments, and project managing internal tool and process developments. Read more